Founders across Africa can access this book — even if Amazon ordering is difficult in your country.
Valuation
Understand how investors value early-stage startups.
Pitching
Craft a compelling pitch that gets attention.
Term Sheets
Decode key terms and negotiate with confidence.
Real-World Examples
Learn from real deals and African founder stories.
ABOUT THE BOOK
A step-by-step guide to fundraising for African founders.
What’s the Deal, Africa?! demystifies the fundraising journey for early-stage entrepreneurs. From understanding valuation and crafting a winning pitch to navigating term sheets and closing capital, this book breaks it all down with practical tips, clear frameworks, and real-world insights from the African market.
Understand investor mindset and what they look for
Build a fundraising strategy that fits your startup
Navigate term sheets and key legal concepts
Learn from real African founder experiences
WHY THIS PAGE EXISTS
Knowledge should open doors,
not create barriers.
I wrote this book because too many brilliant African founders lack access to the fundraising knowledge they need to grow and thrive. This page exists to make that knowledge freely available.
The goal is education and access, not just sales. The e-book is free because every founder deserves a fair shot. Donations are optional and help us reach even more founders across the continent.
“
The goal is to help founders get the knowledge they need — and support is welcome if you can give.
— Monica Shupikai Simmons
HOW IT WORKS
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Your support helps us reach more founders.
🔒 We only ask for your country so we can see where the book is reaching across Africa and beyond.
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Investment banker, capital raising expert, and author passionate about helping African founders navigate fundraising and build impactful businesses.
With years of experience advising startups and working with investors, Monica combines deep market knowledge with a commitment to empowering the next generation of African entrepreneurs.
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Let’s Connect & Build the Future of African Tech
Have questions about the book, want to share your fundraising journey, or looking to collaborate? Whether you’re an early-stage founder navigating your first investment round or an ecosystem partner looking to empower the next generation of African entrepreneurs, we’d love to hear from you.